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Innovations in Services Marketing and Management: Strategies for Emerging Economies, by Anita Goyal
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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.
Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
- Sales Rank: #1048687 in Books
- Published on: 2013-10-31
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .94" w x 8.50" l, 2.75 pounds
- Binding: Hardcover
- 331 pages
About the Author
Anita Goyal is an Associate Professor (Marketing) at Indian Institute of Management, Lucknow, India. She has 18 years of experience in academics. She is an MBA in Marketing Management from University of Poona, India, and a Ph.D. in Services Marketing and Consumer Behaviour from Jamia Millia Islamia, New Delhi, India. She has exposure of teaching and supervising projects at International level with EDHEC Business School, France and Thames Valley University, London. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing. She has guest edited two journal issues, one with Vision and other with Journal of Indian Business Research (JIBR). She has publications in national and international journals. She has also presented her research work in various national and international conferences.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Job Mumma
By Ali
You did a great job writing this book. Dunno how you managed it while studying for boards and having a cheese-hugging nephew.
Muchas Gracious, Ali
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